I don't know what I was expecting but it certainly wasn't this. A wall-full of men dressed in smart shirts and jackets sat on floating chairs - oh, and no trousers. At first, I didn't know where to look. Thomas Pink really knows how to attract a crowd's attention.
In line with the brand's value on tradition, the SS17 collection held at the Institute of Contemporary Arts was comprised of a smart navy, light grey and classic white palette with socks bringing in a pop of colour in hot pink and tomato red. Against a teal wall mounted with white wooden chairs, this aesthetic brilliantly mixed sophistication with a modern twist.
Guests mingled, sipping on refreshingly ice-cold gin and tonics supplied by Williams, as they stood gazing at the models who sat staring back. The room was surprisingly intimate considering the level of clothing present.
Gentlemen, both young and mature, modelled the season's range of shirts, ties, blazers, socks and boxers. No trousers in sight. Dark jackets were layered over light blue and pink shirts with patterned ties. Sat in their undergarments paired with smart brogues and socks, the men represented the brand's muse - businessman with personality. He's serious on top but playful underneath.
Despite the half-informal attitude, quality was most definitely not compromised. Pink is renowned for its scrupulous attention to detail, exclusive fabric and exquisite craftsmanship, and this season was no exception. With tradition and modernity at its forefront, Thomas Pink's innovation never fails to deliver.