New to the scene, bespoke brand Thom Sweeney is the sophisticated, modern gentleman’s dream. Created by Thom Whiddet and Luke Sweeney, this is one up-and-coming label you need to know. Fans include Beckham and ambassador, David Gandy.
Sweeney’s LCM presentation was based in their Mayfair store and featured their second collection. The store has an air of elegance, with intricately crafted suits displayed on rails and glass cabinets containing a beautiful array of ties inside. Old English armchairs and ornate, black-framed mirrors add character to the place. Clients here can sit back, relax and enjoy the bespoke experience.
Suits vary from day-to-eveningwear featuring checks in Italian wool, relaxed tailoring in refined colours such as navy and forest green, and chunkier knit that’s still miraculously light to wear. 3-piece suits teamed with knitted ties create a sophisticated, layered look. The overall aesthetic is light, comfortable and slim line with immaculate detailing.
New to this season are softly tailored overcoats and light cashmere sweaters. The cashmere overcoat (available in black, grey or navy) is a key piece this season. One of my favourites was the relaxed, pale blue suit - a highlight amongst the darker palette.
Sweeney’s mix of the bespoke craft with a contemporary aesthetic makes for a unique, elegant and modern brand.