It was easy to forget the early-afternoon world outside once the lights dropped in Victoria House today, as Kwok set the scene for what could only be likened to a secret midday rave – models stomping to a filthy driving bass, illuminated by a light display that would leave epileptics running for the hills. Overall, the effect proposed what could only be assumed to be a creative nightmare for photographers, but for us journalists, it made for raw, goosebump-inducing fashion. It’s clear that Kay Kwok isn’t messing around this season.
We left 2014 at the door – despite all its new promise and novelty – to be wilfully plummeted into Kwok's futuristic vision. Said vision honed right into surrealism: transparent perspex neck pieces, hologram glitter - think '2001: A Space Odyssey' with a hint of drag glam and we'll be on the same page. Whilst the general colour palette revolved primarily around monochrome; the pieces that could be deemed as 'out-of-outfit' (referring to that appendage), were definitely something out-of-this-world.
Factor in a few graphic-print oversized garbs that could only be described as monk robes on acid, and I think Kay Kwok has thrown just about enough at us to handle without a party bag of psychedelic pills.
Check out the Kay Kwok profile on the London Collections: Men webpage.