In the heart of Westminster, inside the QEII Centre, a dry desert scene provides the backdrop for Belstaff's SS17 presentation. Amongst the earthy dirt track, lie abandoned tyres, racing bikes and a rusty green Chevrolet on which models are perched looking effortlessly cool.
The theme was inspired by Bruce Brown's influential 70s film, On Any Sunday, that chronicled the international sport of motorcycle racing. Like the film, the collection celebrates the carefree attitude of the guys and girls from the bike tracks. Taking key references from this along with Belstaff's own archive pieces of the same era, a celebration of vintage design is transformed with contemporary innovation.
Just like the brand's from the late 60's, the collection experiments with leather dyes and patterns, resulting in uniquely customised clothing. A hand-waxed jacket mixing mustard stars and stripes takes inspiration from flat-tracker Keith Mashburn, known for riding in black and yellow. A red striped leather plays tribute to the diamond-quilted shoulder jackets designed by Belstaff in the 1970s.
The coloured leather concept continues with the introduction of new additions in rich tobacco, summery blue and burnished black. The palette is sun-bleached, reflecting the distressed, vintage finishes applied to the fabrics. White jeans are decoratively frayed and torn in purposeful ways and fabric is patched together in panels. There's a very tactile, hands-on feeling to the construction.
Leather shirts feature tie-up fastenings and trousers include ribbed sections - a pattern continued within the knitwear. A women's jumper is pieced together in different textures of cream knit creating beautiful surface interest. The hard motorcycle look is slightly softened for women's line with the addition of printed silks and lace.
This season, Belstaff introduce a complete accessories line too, inspired by the concept of adventure travel. Their signature Colonial bag (a celebrity favourite) has been updated with leather trims and new hardware. Limited edition aviator sunglasses are designed in collaboration with Native Sons and come in two finishes - antique gold or matte black. Models also wear neck ties and scarves to complete the biker look.
SS17 proves to be yet another success for the luxury brand's spirit of adventure ethos. Mixed with their rich heritage, the collection embodies the fearless explorer and fashion enthusiast's dream creation.