Men's fashion is often criticised for going one of two ways: too safe or too far. This is the fundamental reason behind Agape Mdumulla and Sam Cotton's decision to form their own brand, Agi + Sam.


The pair met whilst working for Alexander McQueen and realised they share a belief - fashion should not be taken too seriously. Their humorous approach to fashion combined with their incredible eye for design results in an aesthetic that is innovative, relaxed and wearable.

For Spring/Summer 17, the duo presented at 180 The Strand showcasing a new innovation in Merino wool in collaboration with The Woolmark Company and Dormeuill.


Looks were layered in beige, navy and white with the occasional injection of colour in red, orange and turquoise. Texture was built up through ponyskin jackets and fringed stripes. The bed-head hair added to the aesthetic with long messy waves, curls and afros. This laid back styling gave the clean lines of tailoring more of a modern edge.


Pinstripes and grid print ran throughout the show tying the looks together. A few pieces in vintage floral lent a slight eccentricity along with the neck ties and large blooms adorning the model's faces. References to manly military jackets were softened with the addition of leather marigold gloves, turning traditional gender roles on their head.


In line with the brand's sense of humour, a white tee featuring an image from Only Fools and Horses' lead character Del Boy certainly turned heads and acted as a gentle reminder to the amused audience that fashion is not to be taken too seriously.


Words: Sunna Naseer | Fashion Week Press | @sunna_naseer