The UK’s most playful, potent and innovative fashion brand, HYPE, has teamed up with Nickelodeon & Viacom Consumer Products on a range of striking SpongeBob SquarePants apparel and accessories.

No-one does prints like Hype.
And no-one does square pants quite like Spongebob.

And now the two meet.

Its unarguable that’s HYPE’s unconventional, vivid and playful character provides the perfect platform for a collaboration with this iconic sponge cartoon from Bikini Bottom. Bringing to life everything from pet Gary The Sn0ail to his Pineapple Under The Sea in a diverse range of unisex pieces; including screenprinted long- and short-sleeved tees, t-shirt dresses, crews, embroidered joggers and shorts, caps and bucket hats, bags and phone cases.

More totally original and totally righteous behaviour from the UK’s boldest fashion brand.

“HYPE is an incredible brand and UK success story, that has expanded internationally, so to partner with them on this line has been brilliant,” said Mark Kingston, GM & SVP Consumer Products, EMEA & Australia, Viacom International Media Networks. “The bold designs of the line really demonstrate the versatility of SpongeBob and the appeal that he and his friends hold for audiences of all ages and interests. 

Available exclusively at hype.co.uk and in the HYPE store in Boxpark London, the select debuts on 12 November 2015 with retail prices ranging from £19.99 to £59.99.

5 2 2a 1a 1 (1)