-Hamper specialist, Harvey Nichols creates ‘Box for the Future’-
Cauliflower is the new kale, maple water will replace coconut water and grey hair will be the look of 2015 reveals new insight from Harvey Nichols today.
As sales in Christmas hampers soar this year, the luxury retailer has drawn on expert insight from its buyers across its food, drink, fashion and beauty categories to source the 15 predicted best sellers for next year and packaged them into one ultimate hamper - the definitive package for today’s trend-hungry consumer, wanting to stay ahead of the curve.
Aptly named ‘Box for the Future’ the hamper is worth £4,800 and is available online alongside the retailer’s collection of 37 bespoke hampers.
Hamper items will represent each of the following key trends revealed by Harvey Nichols in its 2015 Hot List:
- Scandinavian cooking
- Maple Water
- Beauty booster drinks
Hair & beauty
- Salon at home treatments
- Personalised skincare
- Grey hair
- Elemental beauty products inspired by extreme weather
- Ear cuffs
- Sports Luxe
- Flawed Fashion
Food and drink items will include Latin-born Pisco, Maple Water - the low calorie coconut water replacement, Cauliflower – hailed as the new kale for its high fibre and immunity-boosting properties, beauty boosting drinks and a Scandinavian cook book to celebrate our move away from Mediterranean diets to the more fashionable ‘Scandi’ cuisine set for 2015.
In the health and beauty category, the hamper will offer an exclusive in-store salon treatment to endorse those silver tones for the new grey hair look, a series of contouring products, home beauty kits and personalised skin care packages which are all predicted to fly off the shelves in 2015.
This hamper is also designed to get customers ahead in the style stakes for next year with items of clothing celebrating key 2015 trends including a 70s style Valentino handbag worth £1.2k, a luxury ‘monochrome’ sweater, ear cuff jewellery, ‘sports luxe’ underwear and ‘flawed fashion’ ripped jeans worth over £100.
Marion Carpentier, Food, Wine and Hospitality Director at Harvey Nichols, said:
“We are renowned for our hamper selection and this year sales are booming across the industry. We wanted to take this one step further and provide our customers with the ultimate 2015 hamper that would make them totally prepared and ahead of the game for next year. Our Box for the Future includes everything from a 70s style Valentino handbag to a bottle of Maple Water and even a cauliflower – which is set to be next year’s vegetable of choice”
The Box for the Future contains fifteen new products and is priced at £4,800, available via www.harveynichols.com/hampers.
The Harvey Nichols 2015 Hot List
Food and drink trends
- Pisco (Kappa Pisco, £46)
“There’s no doubt that gin, particularly artisan gins, are continuing to have their moment in the spotlight, however in 2015 its Latin American counterpart Pisco will move to the forefront. Leading the craft cocktail scene across London, 2015 will see untapped potential for Pisco as stylish bar goers and more adventurous drinkers are understanding that these are the spirits to be sipped, savoured and seen to be drinking.”
- Scandinavian cooking (Scandinavian Baking, £25)
“After years of worshipping the Mediterranean diet, the food world will be looking to Scandinavian cuisine in 2015. Scandinavian cooking is about the best in quality and service, and with Copenhagen restaurant ‘Noma’ awarded “the best restaurant in the world” again in 2014; Scandinavian cuisine continues to build momentum in the UK.”
- Maple Water (Pure Maple Water, £2.50)
“Low in calories and cholesterol free, coconut water was the way to hydrate on the FROW; but with Beyoncé at the helm of the maple water trend; Canada’s counterpart is set to take over in 2015. Maple water is a natural hydration that boasts a subtle hint of maple flavour. It contains 46 naturally occurring vitamins, minerals and antioxidants. This refreshing beverage is naturally low in calories, gluten-free and dairy-free with more manganese than one cup of kale, and half of the sugar found in coconut water.”
- Cauliflower (£2)
“Cauliflower is high in fibre, immunity-boosting with vitamin C and vitamin K, known for its anti-inflammatory properties and is already being enjoyed by the fashion elite as low-carb alternatives such as cauliflower couscous or mashed cauliflower”
- Beauty Boosters (Beauty Elixir, £3.50)
“An increasing number of drinks manufacturers are bridging the gap with pharmaceutical companies and attempting to feed consumers’ skin from within with ‘beauty drinks’”
Hair and beauty trends
- Contouring (Rodial Contouring Powder, £52)
“No longer a makeup artist’s best-kept secret, easy contouring can be mastered by beauty experts and novices alike with a range of products that create light and shade with ease. Taupes and terracotta shades are your shades of choice here to achieve a beautifully sculpted look that anyone can perfect.”
- Salon at home treatments (Ole Henriksen Power Peel, £40)
“Bringing the salon to your sofa, do-it-yourself beauty is big news for 2015. The beauty customer is looking for that luxury experience at accessible price points. Teeth Whitening Kits, electronic skin cleansing brush, facial peel treatments that emulates salon service will be big as our customers look to take the pampering experience to their home.”
- Personalised skincare (Advanced Nutrition Programme, £75.50)
“British consumers are increasingly interested in getting their skincare personalised in the lab, and are willing to pay more for this bespoke service.”
- Grey hair (The Rinse Revival menu at Hershesons, £35)
“Grey hair is becoming a stylish and fashionable option for both older and younger women alike as the mindset towards the hair colour changes. It can actually make a woman look softer, more premium, more interesting – younger, even, if done in the right way.”
- Elemental beauty products inspired by extreme weather (La Prairie Cellular Swiss Ice Crystal range, £336)
“Extreme weather is inspiring brands to harvest new ingredients from plants, which thrive in these conditions. La Prairie’s new Cellular Swiss Ice Crystal range uses active ingredients from algae found in the ice crystal-dominated terrain of the Swiss Alps.”
- Ear Cuffs (Lust Fine Jewellery Star Jacket, £2,100)
“Once a 90s staple accessory, the ear cuff is firmly back on the front row. From delicate lace-like designs to chunky metallic spikes, this is the ultimate statement jewellery piece for 2015.”
- 70s (Valentino Rockstud bag, £1,240)
“2015 is all about going back to the 70s. Fear not, this season’s take on the 70s looks at feminine silhouettes, so you can keep your psychedelic prints in your loft; we’re talking Joni Mitchell. Embrace the romance, with bohemian style dresses in longer lengths and look for key details that include off the shoulder necklines and gypsy hems. However, the boot cut and the flare will be making a comeback.”
[if !supportLists]3. [endif]Monochrome (Thakoon Addition jumper, £300)
“Go graphic this season with black and white tones. Worn from head to toe in colour block separates, all over stripes or through monochromatic prints, this trend dominated the catwalks and is set to be a big across womenswear and menswear in 2015.”
[if !supportLists]4. [endif]Sports Luxe (DKNY x Cara Delevingne £60)
“Sportswear is having a revival and this season we have seen more literal influences coming through the ready-to-wear collections. With a focus on athletic performance wear, branded crop tops and vest , airtex fabrications and racer stripes , sit alongside cleaner preppy silhouettes such as polo t-shirts. This look is about modern shapes and cleaner lines. Collaborations like ‘DKNY x Cara Delevingne’ and ‘Adidas by Mary Katrantzou’ are set to be big for 2015.”
[if !supportLists]5. [endif]Flawed fashion (Ripped denim Lee 125 x Filles a Papa women’s ripped jeans, £110)
“Consumers are increasingly turning away from mainstream fashion, and looking towards individuality. 2015 is all about unique ‘flaws’ such as unusual prints, embellishments and rips.”
For more information about the Harvey Nichols Box for the Future, please visit www.harveynichols.com/hampers