He's already done it in a radio studio and now he's doing it on a wrecking ball in the newest and surely ultimate parody of Miley Cyrus's wrecking ball.
He's gone all out, fully made up, fully naked and fully crushing parts of his manhood on a wrecking balls chain.
This one will no doubt do just as many if not more rounds than the Nicolas Cage version of the video. If we can thank Miley for one thing it's certainly seeing more men naked on wrecking balls, and erm, smashing concrete?
The only question remains - who the hell persuaded Greg James to do this??