40 years to the day, on 12th of June 1973, the world lost an American legend. Norman ‘Sailor Jerry’ Collins, an innovator and independent spirit, stamped his lasting legacy on the world with his unique tattoo artistry and straight talking, no nonsense attitude. Each year, this calendar date is celebrated globally by generations of non-conformists who continue to stick two fingers up to run of the mill ink work and raise their glasses to all that is authentic in the world of tattoo, art and music.
This year, Sailor Jerry is going all out and giving 40 of those who share the spirit and soul of Collins the chance to get inked with his iconic flash for just £121. Across the UK, four tattoo parlours in London, Brighton, Edinburgh and Manchester will pay respect to the man himself by propping open their doors and gearing up to ink the lucky 40.
Each parlour will have ten exclusive ‘Death Before Dishonor’ flash designs – the first in line will have their choice of all ten pieces but once a piece of flash is gone, it’s gone. ‘Death Before Dishonor’, a term from the Hotel Street days in Honolulu, represents Collins’ uncompromising principle that he would’ve rather died than go against his beliefs. This bold standpoint will be reflected in each of the exclusive flash available on Sailor Jerry Day.
In true Sailor Jerry style, the celebrations won’t end there. In each of the chosen cities, bars specialising in straight up rock ‘n’ roll, will be lining up the glasses ahead of a night to toast ‘The Man’. The soundtrack to these celebratory nights will come courtesy of a DJ set by one of our record-loving cronies playing the best in punk, garage and dirty rock ‘n’ roll by bands who don't give a damn, just like Collins.
Named after Collins’ radio talk show broadcast back in the day on KTRG Honolulu, Old Ironsides will be on tap all night. Bold and smooth, Old Ironsides mixes Sailor Jerry Spiced with pineapple juice and soda water. There will be bar specials on offer and for those inked during the day’s celebrations, their drinks are on Sailor Jerry.
To be in with a chance of being one of the 40 inked on Sailor Jerry Day 2013, simply turn up on the day to one of the tattoo parlours taking part from 11am. The offer is first come, first served so hopefuls will have to be quick in order to get their desired ‘Death Before Dishonor’ flash.
London: 13 Diamonds
Edinburgh: Den Of Iniquity
Brighton: Into You
Manchester: Rain City
To hang out with Sailor Jerry on 12th June, drop a note to email@example.com stating which of the cities you’ll be heading down to:
London: Trailer Happiness
Edinburgh: Sneaky Petes
Brighton: Three and Ten