Hugely upsetting we are sure to many a Tumblr user the creator of the Gif, Steve Wilwhite confirmed in an interview yesterday that everyone has been getting it wrong Why he let everyone get it wrong since the 80s we’re unsure. The interview was with the New York Times in a lead up to Wilwhite being given a lifetime achievement accolade at the Webby Awards.
He said :
‘The Oxford English Dictionary accepts both pronunciations,’ he said. ‘They are wrong. It is a soft G, pronounced “jif”. End of story.’