We popped along to the launch of Tony Briggs new book, Your Own Soho last week at Blacks in Soho. Full to the bring of creatives inspired to save Soho from impending development and loss of deep rooted, long cultivated creativity.

A collaboration with fashion label Roux and Kastner & Partners the book aims to raise both money and awareness for the cause close to many creative Londoner's hearts, including our own.

Tony Briggs Your Own Soho is the product of a collaboration between iconic photographer Tony Briggs, menswear label Roux. and advertising agency Kastner & Partners in London (K&P). Captured during the spring and summer of 2015, this selection of images is a snapshot in time, showcasing the many, varied and unique faces and voices that make Soho one of the most fascinating and colourful corners of planet earth.

Tony was initially approached to shoot authentic Soho characters for Roux.’s Autumn/Winter 15 advertising campaign. But it soon became apparent that agency, brand and Tony all shared a common concern about the future of this fabulous square mile. As property developers make increasing inroads into the fabric of the area, will it still be the same in another five years? Can its spirit survive the onslaught? It was these concerns, with the backing of Roux., K&P and the support of so many Soho people, businesses and institutions, that brought Your Own Soho to life. ROUX_TonyBriggsBook_Spreads_AW.indd

Every penny of profit from sales goes towards the Save Soho campaign ( so ably led by Tim Arnold. And to raising awareness around what we stand to lose if we don’t stand together. ROUX_TonyBriggsBook_Spreads_AW.indd | |