Converse announces the launch of ‘SNEAKERS WOULD’ – a series of spur of the moment, ‘now-or-never’ spontaneous invites to gigs - from the likes of Glass Animals, Klaxtons, Sohn and Simian Mobile Disco – to special opportunities and events.
Throughout September, Sneaker fans are invited to download a new interactive online platform – The Ticket – bridging the gap between Converse’s fans to the special opportunities in London and even last-minute tickets throughout Europe to the likes of the Berlin Festival.
Choosing an exciting, experiential path, Sneakers Would is inspired by the rebellious ethos of the Chuck Taylor All Star, entering fans into a virtual world that embodies the “sneaker attitude” - a mix of films, games, GIFs and images, plus impulsive invitations to over 70 live shows in Europe. Once The Ticket is downloaded, Converse will reveal a Get In & Go bus, whose location is revealed on the day only and which brings fans to the heart of the action, gigs and beyond.
For further information on SNEAKERS WOULD, how to download The Ticket, or the Fall 2014 Converse All Star collection please visit: www.converse.co.uk