It's almost cocktail week! And we know what that means! All of our favourite drinks are out in force creating new wonders in cocktails and alcoholic beverages as well as new experiences for us lucky punters.

One such beverage is Sailor Jerry who is calling all Londoners to channel their inner sailor with free tattoos during London Cocktail Week, 2017. The bold, and smooth as hell spiced rum brand has teamed up with east London tattoo parlour Cloak and Dagger to sling ink on festival-goers who hold the London Cocktail Week pass.

From 12pm – 7pm, Tuesday 3rd and Wednesday 4th October, choose from a range of designs inspired by the father of American old school tattooing, Norman "Sailor Jerry" Collins. World- renowned for his traditional pieces, Collins’ unique flash-art style started a movement that still inspires artists today. On a first come, first served basis, pick from a range of official Sailor Jerry iconic flash art work designs including a pair of dice, Hawaiian landscape, a swallow or naval star. Show off your new ink by uploading a picture to Twitter or Instagram using the hashtag #SailorJerryLCW17.

Whilst drinking before inking isn’t encouraged, when finished, celebrate your bold flash art by heading to Americana Nights by Sailor Jerry at London Cocktail Week’s Cocktail Village at the nearby Spitalfields Market. Cheers with some badass Sailor Jerry cocktails, all for £6 each for pass holders, from the vintage airstream bar, choose from the Spicy Ginger Ice Tea Punch, the in-your-face Ginger Daiquiri or heat things up with our Spiced Sailor’s Cider.