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Be one of the first to enjoy the new MINI 5-Door Hatch as part of the ‘Elfridges’ personal shopping experience

For the festive season, MINI has partnered with Selfridges to provide a complimentary, chauffeured delivery service to discerning customers seeking the ultimate personal shopping experience.

Exclusively for customers at Selfridges London Oxford Street this year, specialist Christmas personal shoppers, the Elfridges, will be joined by a fleet of new 5-Door MINIs in the iconic Selfridges’ yellow.

From today (Thursday, 11 December) until 24 December 2014, customers using the Selfridges’ Elfridges personal shopping service to buy their Christmas gifts can opt to be driven home by one of the MINI chauffeurs in a stunning new MINI. As long as their destination is located within the M25, shoppers will be able move from the store to unpacking at home or at their hotel in no time.

The new 5-Door MINI’s extra boot space and increased leg room means that customers can shop freely, safe in the knowledge that their gifts will fit in the car. Available from 12pm to 7pm each day, the chauffeur-driven service allows customers to indulge in a festive tipple during their shopping spree without the worry of finding a parking spot, or the hassle of squeezing cumbersome packages onto the tube.

Selfridges’ Elfridges is a dedicated Christmas personal shopping service available to all Selfridges’ customers. The service is complimentary and helps customers take the stress out of their Christmas shopping dilemmas, whether it is finding the perfect cocktail dress, creating a mouth-watering Christmas spread or ticking off the most difficult of gift lists. The Elfridges also organise a variety of services and experiences such as gift-wrapping, lunch reservations and shopping deliveries.

Book a MINI chauffeur service at The Lodge on the ground floor, or by speaking to one of the Elfridges roaming the store in distinctive gold jackets.