The rumours are true, UK’s No1 doughnut brand, Krispy Kreme has created what is widely considered to be the doughnut of the century! Introducing Nutty Chocolatta, the new limited edition doughnut filled with NUTELLA® Hazelnut spread with cocoa; guaranteed to get your taste buds racing this summer!
The artisan-inspired doughnut is individually filled with the nation’s favourite hazelnut spread, NUTELLA® and dipped in rich chocolate icing and exquisitely decorated with a white chocolate swirl and caramelized hazelnuts.
To celebrate the launch of the new offering, Krispy Kreme is set to introduce ‘Hole in the Wall’– the ultimate pop up that offers Krispy Kreme and NUTELLA® fans an exclusive opportunity to taste the limited edition doughnut in a mini magical experience before it goes on sale nationwide.
Launching from Monday 9th May 2016, Hole in the Wall will be popping up in Krispy Kreme’s London, Holborn store and will give the public the chance to unlock a doughnut shaped hatch as they discover the magical secrets behind Krispy Kreme’s Nutty Chocolatta creation. Once the doughnut hatch is unlocked, guests will be presented with their very own limited edition Krispy Kreme branded box containing the new Nutty Chocolatta doughnut.
Krispy Kreme’s Chief Marketing Officer, Judith Denby says “We are excited to launch the unique Hole in the Wall pop-up that goes back to the roots of Krispy Kreme’s history. We hope fans enjoy eating the new Nutty Chocolatta doughnut as much as we have enjoyed making it.”
The wacky ‘Willy Wonka-esque’ experience costs £2.00 and all profits will go to Krispy Kreme’s supported charity, Teenage Cancer Trust. The pop up will be open for two weeks only, from 08:00 – 20:00 every day and the doughnut shaped hatch will disappear on Saturday 21st May 2016.
Made fresh daily, the limited edition Nutty Chocolatta doughnut will be available from all UK Krispy Kreme stores and cabinets from Friday 27th May – Sunday 4th September 2016.