Today, PlayStation® opened the doors to the PlayStation ’94 Shop in Bethnal Green to celebrate its 20th anniversary. Following a series of cryptic clues posted from the PlayStation UK social channels regarding the once-in-a-lifetime console offer, dedicated PlayStation fans from up and down the country came out in their hundreds to be in with a chance of owning one of the limited edition consoles and to take a nostalgic trip through PlayStation history.
Unveiled last week, the PS4™ 20th Anniversary Edition is highly collectable, with only 12,300 units available worldwide. The special console features the same iconic ‘Original Grey’ finish as the original PlayStation and comes packaged in a commemorative box.
In a secret day-one offer aimed at rewarding the PlayStation Players, 94 lucky fans were able to purchase the ultra-rare console for just £19.94 at the pop-up shop if they arrived with a piece of PlayStation memorabilia and a secret password revealed on YouTube: “I crashed my bandicoot”.
Designed to celebrate the landmark two decade milestone since the original PlayStation was launched in Japan in December 1994, the PlayStation ’94 Shop has been faithfully recreated in the style of an independent video game store from the era. It is also home to a vast array of iconic memorabilia from throughout PlayStation’s 20year history, including the original PocketStation and imported Japanese games. Fans will also have the chance to purchase special merchandise such as t-shirts, bags and Christmas jumpers.
The shop will remain open until Friday 12th December, with the queue for the remaining 50 consoles available to buy on Thursday and Friday for the full RRP of £399 already full. All proceeds from the sales of the console across the three days will be donated to the GamesAid charity.
David Stockley from Woolwich was the first person in the queue to buy the PlayStation 4 20th Anniversary Edition console in the UK, and showed incredible levels of dedication by queueing from 7pm on Tuesday evening. David said “I’ve been a huge PlayStation fan since the first console came out in 1994 and have been desperate to get my hands on one of the anniversary PS4s after it was revealed last week. When I saw the videos on PlayStation’s YouTube channel last night, I ran here straight from work to be front of the queue. It’s been a long, cold night, but knowing I’m one of only 12,300 people that will own this piece of PlayStation history makes it all worth it – and the fact it only cost me £19.94 is the cherry on top of the cake!”
Jonathan Ross, who opened the door to the gamers at 11am said: “I was so excited to be able to walk back in time and relive the past twenty years of Sony gaming. It was fun, it was exciting and more than a little emotional.”
Fergal Gara, Managing Director and Vice President, Sony Computer Entertainment UK & Ireland comments: “It was Black Friday earlier this month and it seems that today is ‘Original Grey Wednesday’, with excitement hitting fever pitch as gamers were able to get their hands on the PlayStation 4 20th Anniversary Edition for the unbelievable price of £19.94. We’re so thankful to all the fans that have supported us over the past 20 years, we’re really pleased to be able to share this milestone with them and I couldn’t think of a better way to show that PlayStation is truly for the players.”
In addition to the PS4 20th Anniversary Edition consoles already snapped up by queuing fans, gamers will also have the chance to purchase the highly sought-after console exclusively through a suitably PlayStation route – where players have to prove their PlayStation credentials to be able to buy from GAME.co.uk from Monday 15th December. Keep your mince pies glued to PlayStation social media channels for more information and opportunities to get your hands on this exclusive PS4 20th Anniversary edition.
For more information on the PlayStation ’94 Shop, open until Friday 12th December, please visit PlayStation UK’s social channels.