To coincide with the new Dr. Martens campaign an app has been created where you can design your own boots using images form your FB and Instagram accounts.

The ethos behind the campaign stays true to what we have been seeing from Dr. Martens over the last year. It celebrates the rebellious characters and tribes that have adopted and loved the brand!

The campaign features 19 characters – all of which are real people that have been handpicked by Dr. Martens as they all represent different elements of the brands offering. 

See the video below.