You know that famous scene in American Psycho when a bunch of yuppies compare business cards and try to trump each other with the quality of their papery man-tokens? Well it's been reimagined in Denham Psycho, a really rather excellent remake/re-imagining of this tale of 80s excess, retold using a bunch of British hipsters.

These kind of viral marketing videos can be a bit cloying, but in this case they've done so well to use the style and substance of the work that inspired the ad that it's hard not to fall in love with the whole silliness of the project.

So we salute you, Denham, both for your clever promotional homage and your expensive jeans.