Today, Converse, Inc. announces SNEAKERS WOULD – a series of provocative opportunities, designed to encourage creative spirits to cast aside their inhibitions and choose an exciting, spur of the moment path. SNEAKERS WOULD is directly inspired by the rebellious ethos of the Chuck Taylor All Star, and the series will also show up unpredictably in London, Paris, Barcelona, Madrid and Amsterdam throughout the months of September and October.
“We’re excited to bring the Converse SNEAKERS WOULD experience to Europe” said Rodney Rambo, VP Marketing, Converse All Star. “The Chuck Taylor has been a symbol of youthful spontaneity for almost 100 years, and we love that it continues to inspire people to follow their hearts and live in the moment.”
Timed against the launch of the Fall 2014 Converse All Star sneaker collection, #SNEAKERSWOULD will be brought to life through an innovative interactive platform – The Ticket – bridging the gap between Converse’s fans online and a vast array of impulsive, “now-or-never” opportunities in London and beyond.
The Ticket is an all access pass that transforms your online experience and begins with a single click. By downloading the free browser extension, Converse fans will enter a virtual world that embodies the “sneaker attitude” and offers a respite from the web, as they know it. Through a mixture of films, games, GIFs and images, plus impulsive invitations to over 70 live shows in Europe that could strike at any time, those who are always willing to live in the now will benefit the most.
These “now-or-never” experiences will include secret and intimate gigs with the likes of Glass Animals and Klaxons, seeing fans transported to extraordinary venues by Converse’s Get In & Go bus. The bus’s location and seat availability will be revealed on the day to fans via The Ticket, encouraging a spontaneous decision to drop everything and embrace “sneaker mentality”.
Alongside the Get In & Go events, The Ticket also offers fans the opportunity to attend some of the most exciting gigs in London throughout September and in some cases, meet with the band. Spontaneous Invites will be sent to fans via The Ticket for events happening that very night. Those with enough sneaker attitude to drop everything will be offered tickets to see acts such as Simian Mobile Disco or SOHN live in London just hours before the gig, or even last-minute tickets throughout Europe to the likes of Berlin Festival. To download the ticket, simply click the invite. SNEAKERS WOULD.
SNEAKERS WOULD is inspired by the Fall 2014 Converse All Star sneaker collection, which incorporates zipper detailing to create a stylish looks perfect for the changing fall season. Distressed washes, premium grade canvas, twill and burnished suede combine with subtle embroidery and contemporary graphic prints to create a modern collection that is fashioned through a vintage-inspired lens.
For further information on SNEAKERS WOULD, how to download The Ticket, or the Fall 2014 Converse All Star collection please visit: www.converse.co.uk