Category: Fashion

Adaptive, progressive and ever-changing are three words that sum up the capital nicely. And nothing reflects its all-embracing nature than the fashion of its dwellers.

Whether it’s the sleek suits of Kings Road or the indie look of Camden, its distinct character runs through the outfits of all who call it home.

Thanks to its style versatility, curating the perfect wardrobe for this fast-paced city couldn’t be easier. All you need is the right style guide. That’s where we come in.

Peruse our tips and you’ll achieve the London look in no time.

Remember That Comfort Is Key

Long gone are the days when fashion refused to include comfort. These days, most style experts and leading fashionistas alike are quick to highlight the value of clothes that look and feel good. Similarly, when it comes to what we wear, practicality is key.

With this in mind, remember items and accessories that are necessary for all situations, like waterproof jackets and watches.

When it comes to securing chic and reliability in the latter, for example, look to brands like Henry London, and you could curate a city-centric wardrobe that guarantees comfort, functionality and charm.

Identify Your Favourite Type of London Style

Yes, there isn’t just one kind of “London Look”. In fact, there are several. That’s why its worth exploring the different kinds to identify which one suits you best.

To ensure that you choose the right style, consider aspects like the principal items – such as jackets and shoe wear – and the intended effect of each movement.

East End Hipsters, Sleek Sloaneys and Just-Out-Of-Town Bloggers are apparently all leaders in the London fashion scene. But what do these terms actually mean? Research is paramount for understanding current trends in the capital and to starting off your wardrobe on the right foot.

Don’t Just Follow the Crowd

The capital is special to you for subjective reasons - so why not create a wardrobe that reflects your personal connection to it?

Once you’ve roamed its fashion trends, use your selected few for inspiration when developing your own unique London look. To pinpoint what exactly draws you to this vibrant place, why not produce a mood board on what it means to you?

What’s more, sporting clothes and accessories that are bespoke to your personality could enhance your enjoyment of the capital even further, meaning a happier life spent there.

So, when it comes to curating your wardrobe, don’t just stick to one specific movement or style – design your own.

Creating your ideal wardrobe for the capital needn’t be difficult. And with our guide, you can curate a set of outfits that illustrate what made you fall in love with the city in the first place. So, what’s to stop you from making your own distinct London look?

The fashion gods have pleased once more, with the catwalk filled with perfect pieces we can’t wait to fill our wardrobes within 2019. Whether you are looking for a complete style transformation or are after a few key pieces to revamp your look, there are tonnes of beautiful buys to choose from. Here are our favourite trends for the year ahead.

Pleats to Please

Pleats made a comeback last year, and we’re happy to tell you that they’re not going anywhere. This year, you’ll find intricately designed micro-pleats that are much tighter than before. This creates a beautifully flowing silhouette that is flattering for any figure. If you want to work this trend into your wardrobe, opt for a midi-length skirt that you can dress up for evenings or dress down for the office. It will become your wardrobe staple before you know it.

Tie-Dye to Die For

The patterned print is back. Does the thought of tie-dye take your mind back to your younger years? Give into the nostalgia by taking on this trend in 2019. If your style is more subdued, opt for a two-tone tie-dye maxi dress for the summer in blue or yellow shades. For those of you brave enough to go bold, you can take inspiration from the catwalks and invest in a matching two-piece.  

Fabulous Fringing

Did I hear a yee-hah?! One of our favourite trends for 2019 is fringing. We’re super excited about this trend because it is so versatile and can be achieved in a variety of ways. Why not opt for a beautiful bag with fringe detailing, a cowboy inspired jacket, or a fringed skirt? There is no right or wrong way to nail this trend, so experiment!

Burst of Sunshine

For those of you who loved the copper colours that filled our wardrobes last summer, have no fear, they’re here to stay! Red, coppers and sunshine yellow are still big in the fashion world, and we couldn’t be happier. Try pairing wardrobe staples such as a tote bag, leather boots and jeans with a copper coloured jacket to incorporate this trend expertly into your wardrobe.

Polished Tailoring

Think sharp silhouettes. Expertly tailored lines. A perfectly polished look. That’s the beauty of the tailoring trend – it is the ultimate smart and professional style that women of all shapes and sizes can rock with confidence. Try a pair of tailored trousers with a crisp white shirt and a belt to synch you in at the waist.

The party season is officially upon us. Christmas and the New Year provide us two great reasons to get together with friends, family and colleagues to celebrate. So, the chances are that, over the coming week or so, you are going to be invited for drinks, a special meal or a celebratory party. Now, is a great time to make sure you are ready to attend those special events. Putting off doing this any longer is just going to leave you stressed and having to buy an outfit that you are not 100% happy with. With this in mind, we have put together this quick checklist style article to help you to get party ready, as soon as possible.

Sort out your dress or outfit

Getting your party outfit out and trying everything on, right now, is a good idea. This is the only way to be certain that everything fits, is in good condition and looks good together. If you do it right now, you will have enough time to remedy any issues you find. There is plenty of partywear available at JD Williams, so finding what you need will not be an issue. It should only take you 30 or 40 minutes to find the perfect dress and accessories and place your order.  

Book a hair appointment

At this time of the year, hairdressers get very busy. So, if you have not already done so, book yourself an appointment with your favourite salon. It is worth setting aside some extra time and cash to have your hair coloured or deep-conditioned.

Enjoy some spa or beauty treatments

Do the same for your skin. Treat yourself to some deep-cleansing and conditioning treatments. This will help you to look your very best in the photos.

Remember to book yourself an appointment to get any hair removal that you need to be done. If you will be leaving your arms or legs bare, consider having a spray tan as well.

Top up your personal care products

Double-check that you have plenty of your skincare and personal beauty products available, at home. Pay particular to your makeup, especially if you are planning to use items that you do not normally wear.

If you are trying out a new look, take the time to do a couple of practice runs. This will help you to tweak things so that your makeup looks flawless for the party. You can find some great party makeup tips and inspiration, here.

Break your shoes in

If you are going to be wearing a new pair of shoes or boots, it is wise to break them in first. You will only have to wear them around the house over the course of a weekend to stretch them enough. When you can get up and dance to your heart’s content you will glad that you took the time to wear them in, a bit.

Some partywear style advice

If you are still not sure what your party look is going to be for this festive season, go online and get some inspiration. There are plenty of party styling articles out there. You should also find this article that I wrote recently about creating a unique evening look helpful too.

The highly anticipated Pam Hogg show was as fashionably late as ever. But it's always worth the wait.

The designer, known for her trademark catsuits and skintight dresses took a more romantic turn for spring/summer 2019. The collection, named 'Dr Hogg's Fantastic Fabulon' was a techni-colour dream, with hazy silhouettes in soft shades and frivolous frills.

Extravagant head pieces threatened to topple the models as they demanded attention from their sheer height. Explosions of tulle burst from skirts, sleeves and even shoes. These candy coloured frills in pink, yellow and baby blue were in contrast to large areas of exposed skin.

In keeping with the otherworldly theme, eyelashes were elongated down the cheek, creating an eery doll-like look.

A sensational show that was made to entertain, dazzle and impress. Pam Hogg proves her creative mastermind once again.

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Martina Bruno | Fashion Week Photographer

Malaysian designer, Cassey Gan, clearly has an eye for geometry. A lively and vibrant palette in bold prints embodies her spring summer 2019 collection, revealed at Fashion Scout's show at Freemason's Hall.

In reaction to Malaysia's altering political scene, the bright and colourful aesthetic stands for her hopeful and optimistic spirit. Inspired by David Hockney's sixties pop art, Cassey Gan uses strokes of colour and print-on-print to create a sense of controlled chaos, reminiscent of Hockney's work.

For the first time in 60 years, Malaysia has seen a change of government; and with change comes uncertainty. To rival this feeling of unease, Cassey Gan has focused on the bright future that this could bring for younger generations with the spirit of nationalism and patriotism demonstrated throughout the entire country.

Having grown up in a country that is very diverse in culture, the designer is accustomed to being inclusive. She always designs with customers of all races and different sizes in mind. This outlook is also apparent at her shows, using a diverse range of models.

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Eloise Peachey |Fashion Week Photographer | @eloisepeacheyphoto