Brandy MelvilleOne of our new favourite shops, Brandy Melville has opened up its first flagship in London and it happens to be in one of our favourite shopping destinations, Carnaby Street. Until now we have had to make the journey to Kings Road to find the really very affordable womenswear label but now it's that little bit closer to home and just in time for Christmas!

Brandy Melvilles UK Flagship store is at 11 Foubert’s Place, just off Carnaby Street. The Italian brand, inspired by LA lifestyle is already a fave of Ashley Benson, Miley Cyrus and Karlie Kloss.

The beach vibe fit out mixed with grunge chic is oh so cool, with the store having a retro photo booth for you to gather some friends and pose with your purchases, ditsy floral fabric hangers, boho dream catchers, vintage bikes and glass and wooden ornaments laid out amongst the neutral staples in store.

From cool cubed necklaces to Aztec print bags to laid back luxe basics – this is the one stop shop for every fashion savvy girl.

The shop stocks a range of pretty flowery dresses alongside hipster beanie hats, cute crop tops, preppy styles, denim, tartan and a great selection of jewellery with some products exclusive to the Carnaby store.

Originally an Italian brand founded in Rome 30 years ago by the Marsan family, the company is inspired by L.A. lifestyle with great basics and trend led pieces. Brandy has become a cult favourite of fashionistas everywhere. The Brandy Melville style ranges from loose fitting off-shoulder tees, to soft angora sweaters and stylish dresses, skirts and tops. Women of every age can find something at Brandy Melville to fit their style, closet and budget.

Carnaby is in London’s most exciting shopping district with over 150 brands of quality and distinction and over 50 independent restaurants and bars can be found across 13 streets, including the world famous Carnaby Street, creating a unique experiential shopping destination, not to be found anywhere else in the world.

Brandy Melville, 11 Foubert’s Place, Carnaby, W1F 7PF

carnaby.co.uk