To celebrate the launch of its revolutionary new mascara, Roller Lash, iconic beauty brand Benefit Cosmetics is launching a vibrant three-storey curl and cocktail bar, ‘Curl’s Best Friend’.
The pop-up bar will be a place for girls to celebrate the power of curls, the ultimate destination to let their hair down and ooze girliness, with a scrumptious menu of cocktails and cupcakes to choose from!
Open for one month only from 27th February 2015, girls can re-live 1950s beauty parlour indulgence and enjoy three theatrical floors of fun, glamour and pampering. From eyelashes to hair, it’s all about embracing the curl:
Ground Floor: Enter the world of Roller Lash and head to the bar for a delicious signature cocktail and cupcake, then relax in Benefit’s lush vintage chairs for a gossip with the girls. Guests will also be able to try the new Roller Lash mascara; with its hook ‘n’ roll brush that grabs, separates, lifts and curls lashes, girls will be striking their prettiest pose.
Floor One: Head upstairs to the beauty parlour and curl station and receive a make upper or brow wax and tint from Benefit’s make-up and brow experts, or a voluminous, curly faux-blow* from the resident hair-styling professionals.
Floor Two (the secret floor!): As night falls and the lights dim, the bar will unveil a hidden secret, a place for girls to be fun and fearless. Climb the stairs and you may stumble across a secret door with a shadowy figure… it’s time to crank up the volume and become bold and beautiful in the Noir Bar, based on Benefit’s best-selling mascara they’re real! Open from 7pm each evening, the Noir Bar will be serving delicious, sultry cocktails.
The brand new ‘Curl’s Best Friend by Benefit’ mobile app enables girls to book in beauty and faux-blow services, reserve bar tables, share photos and browse live newsfeeds at their fingertips. The app is available for free download from the Apple App Store and Android Play Store. Girls outside of London can still try the new Roller Lash mascara with a requisite serving of cupcakes and cocktails, in Benefit’s ‘Curls Best Friend’ tour parlour. From 17th April 2015 Benefit will be going on the road - tour dates to follow!
Curls Best Friend, 26 Greek Street, Soho, W1D
27th February – end of March 2015
Open Tuesday to Saturday 11am-11pm (Noir bar open from 7pm)
Customer bookings: Call 020 3620 4747 or book via the Curls Best Friend By Benefit mobile app on Apple/Android