Author: Sunna Naseer

Fashion designer turned journalist from London. @sunna_naseer http://www.inspiredinthecity.wordpress.com

A packed out show as always, Pam Hogg at London Fashion Week did not disappoint. "Sealed With A Loving Kiss" was full of spectacle, drama and drop-dead-gorgeous fashion.

Made for the showstopper, the AW18 collection was anything but subtle, with sheer bodysuits, loud colour, exaggerated headpieces and shiny leather and latex.

Pam Hogg certainly has a sense of fun. Mixing bold with bold, the collection was full of clashing contrasts amongst pieces with a darker, moodier edge.

Coloured frills, piping, and pearl embellishments drew the eye around the silhouette in long lines, elongating the body.

Styled with tall platforms and high headpieces, the models were something out of this world – ethereal creatures inspired by the show's tag line, "eternal return of the goddess."

Key looks included signature bodysuits, sheer fabrics and bursts of tulle, creating the dream dressing-up box for any maximalist.

It's a little reminder of how we could all bring out some more fun through our style.

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Mikayla Miller | Fashion Week Photographer | @mikaylajeanmiller

Stepping into Carriage Hall from Covent Garden's Floral Street was like being instantly transported back in time to the bright, fun and young era of the 1960s.

Standing in their monochrome outfits from orange to blue to green and candy pink, the Markus Lupfer models looked the epitome of cool against a backdrop of white balloons.

Accessorised in oversized sunglasses with flowery frames and statement embellished earrings, the SS18 collection was all about tactility.

Outfits were adorned in 3D florals and there was a clever mix of fabrics. Laser cut lace, sheer layers and embellishments made for an ornate look.

In shorts, sunnies and floral printed pieces, the collection had a Palm Springs holiday vibe. Despite the summery feel, there were of course some signature Lupfer knits in retro style, colourful patterns.

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Zac Mahrouche|Fashion Week Photographer| @zacmahrouche

There was a romantic mood in the air for Isa Arfen's SS18 presentation at Somerset House. Flowing fabrics skimmed the floor in striped and illustrated floral prints. Draped wrap dresses and ruffled trims created a feminine look. But it wasn't all soft and delicate.

Styled with a bit of edge, the models had dark, dramatic eyes and contemporary, fashion-forward hair. Gelled over and swept to one side, shaved or pixie cut.

There was a clear influence from the Far East with wedge sandals worn with white socks and traditionally cut garments in rounded shoulders, wrapped waists and maxi-length skirts. These classic design details were blended with contemporary style through cami dresses over t-shirts and trench coats in iridescent fabrics.

A neutral palette was accented with bursts of red, pink and dark green, creating a highly fashionable but wearable collection. Exactly what the brand aims to achieve – real design for real women.

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Catherine Davison | Fashion Week Photographer | @caedavison

 

Portuguese designer, David Ferreira's show was like delving right into his curious and colourful imagination. For his AW17 collection, 'Freakball,' the designer takes inspiration from freak shows and the circus to put on a fashion spectacle at Freemasons' Hall.

These quirky creatures walk tall, slowly floating down the runway in an explosion of fur and ruffles. As they glide, they twirl and twist their arms in the air, demanding the attention of the audience who can't take their eyes off these magical beings.

It is obvious that Ferreira does not design for the average woman. His muse is an unconventional type with a strong personal style and a taste for stand-out pieces. His garments are known for blurring the lines between fashion and art, and this Fashion Week is no different.

Design details focus on freeing the woman from her natural shape, creating new and quirky silhouettes. These women clearly want to stand out - the voluminous excess of ruffles says so.

This sugary dream world is injected with candy pink, baby blue and soft lilac against accents of rich purple, inky blue and fuchsia. The models' faces are also full of colour, creating dramatic eyes, full pouts and rainbow striped hair.

'Freakball' is a celebration of individuality and not fitting into society's stereotype of "normal." A wonderfully whimsical collection with a strong high-fashion editorial appeal.

Words: Sunna Naseer | Fashion Week Press | @Sunna_Naseer
Images: Rosemary Pitts |Fashion Week Photographer|@rosemarypitts_

A grand white staircase under the name Paul Costelloe sets the scene for the designer's AW17 show inside The Waldorf Hilton. As the first three models walk out, a strong tailoring theme is instantly set.

Irish tweeds, fine wools and silk jacquards make up looks with a slight nod to the Tudor period. Sleeves are exaggerated, waists are small and skirts are full.

Corseted designs emphasise the feminine silhouette and plunging necklines and slit skirts add a youthful edge to these historical shapes. Traditional fabrics are teamed brilliantly with modern English latex and leather to bring the look into the present day.

Sheer fabrics, cut-outs and a metallic colour palette also add an element of youth to the designs.

The models walk proud, confident and strong, reflecting the Paul Costelloe muse. He pays close attention to detail, creating collections out of the finest quality materials, tailored beautifully to make the wearer look and feel fantastic.

The designer has an exceptional talent for pairing textures expertly. There is a constant play between matte and sheen, smooth and tactile, delicate and structured.

In his own words, Costelloe says, "Creativity, texture and traditional designs are what I want my brand to always be." He's certainly hit the mark again with this extraordinary collection.

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer

Images: Mel Williams | Fashion Week Photographer | @mvwphotographer