Author: Sunna Naseer

Fashion designer turned journalist from London. @sunna_naseer http://www.inspiredinthecity.wordpress.com

The lights dim and a red spotlight illuminates a set of bronze gates. Behind the bars, a man with a huge fur coat dances alongside two women. A pause in the music, and he opens the doors, stepping into bright white light – and then the beat drops.

The man is tattooed, with a shaved, bubblegum-pink haircut and the crowd cheers loudly as he reaches into a bag and starts throwing money around.

This whole spectacle energises the room and wouldn't look out of place in a music video. It is evident that the theme for the show is based on R&B and Hip Hop culture.

Fortie Label is an urban-luxe brand, and for AW18 at Covent Garden's Freemason's Hall, it drew inspiration from 'Forty Thieves' – an all-female London crime syndicate – and combined it with elements from 90s video vixens.

As the first model walked out in just a bikini, the man took off his fur coat and clothed her, leaving himself with a bare chest. Considering the collection plays on female sexuality and empowerment, this could be symbolic. A shift in power from the man to the woman.

Each model walks with a strong air of confidence and owns her body and style. There are caramel tones and gold jewellery, oversized denim and PVC shorts, sheer tracksuits and hoodies worn with one sleeve off. It's nostalgia with a modern edge.

There is such a buzz in the room. From the people in the crowd to the dancing models on the catwalk, everyone is excited by not only the new season design but by what this brand stands for – "kickin' ass through clothes."

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Fashion Scout

A packed out show as always, Pam Hogg at London Fashion Week did not disappoint. "Sealed With A Loving Kiss" was full of spectacle, drama and drop-dead-gorgeous fashion.

Made for the showstopper, the AW18 collection was anything but subtle, with sheer bodysuits, loud colour, exaggerated headpieces and shiny leather and latex.

Pam Hogg certainly has a sense of fun. Mixing bold with bold, the collection was full of clashing contrasts amongst pieces with a darker, moodier edge.

Coloured frills, piping, and pearl embellishments drew the eye around the silhouette in long lines, elongating the body.

Styled with tall platforms and high headpieces, the models were something out of this world – ethereal creatures inspired by the show's tag line, "eternal return of the goddess."

Key looks included signature bodysuits, sheer fabrics and bursts of tulle, creating the dream dressing-up box for any maximalist.

It's a little reminder of how we could all bring out some more fun through our style.

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Mikayla Miller | Fashion Week Photographer | @mikaylajeanmiller

Stepping into Carriage Hall from Covent Garden's Floral Street was like being instantly transported back in time to the bright, fun and young era of the 1960s.

Standing in their monochrome outfits from orange to blue to green and candy pink, the Markus Lupfer models looked the epitome of cool against a backdrop of white balloons.

Accessorised in oversized sunglasses with flowery frames and statement embellished earrings, the SS18 collection was all about tactility.

Outfits were adorned in 3D florals and there was a clever mix of fabrics. Laser cut lace, sheer layers and embellishments made for an ornate look.

In shorts, sunnies and floral printed pieces, the collection had a Palm Springs holiday vibe. Despite the summery feel, there were of course some signature Lupfer knits in retro style, colourful patterns.

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Zac Mahrouche|Fashion Week Photographer| @zacmahrouche

There was a romantic mood in the air for Isa Arfen's SS18 presentation at Somerset House. Flowing fabrics skimmed the floor in striped and illustrated floral prints. Draped wrap dresses and ruffled trims created a feminine look. But it wasn't all soft and delicate.

Styled with a bit of edge, the models had dark, dramatic eyes and contemporary, fashion-forward hair. Gelled over and swept to one side, shaved or pixie cut.

There was a clear influence from the Far East with wedge sandals worn with white socks and traditionally cut garments in rounded shoulders, wrapped waists and maxi-length skirts. These classic design details were blended with contemporary style through cami dresses over t-shirts and trench coats in iridescent fabrics.

A neutral palette was accented with bursts of red, pink and dark green, creating a highly fashionable but wearable collection. Exactly what the brand aims to achieve – real design for real women.

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Catherine Davison | Fashion Week Photographer | @caedavison

 

Portuguese designer, David Ferreira's show was like delving right into his curious and colourful imagination. For his AW17 collection, 'Freakball,' the designer takes inspiration from freak shows and the circus to put on a fashion spectacle at Freemasons' Hall.

These quirky creatures walk tall, slowly floating down the runway in an explosion of fur and ruffles. As they glide, they twirl and twist their arms in the air, demanding the attention of the audience who can't take their eyes off these magical beings.

It is obvious that Ferreira does not design for the average woman. His muse is an unconventional type with a strong personal style and a taste for stand-out pieces. His garments are known for blurring the lines between fashion and art, and this Fashion Week is no different.

Design details focus on freeing the woman from her natural shape, creating new and quirky silhouettes. These women clearly want to stand out - the voluminous excess of ruffles says so.

This sugary dream world is injected with candy pink, baby blue and soft lilac against accents of rich purple, inky blue and fuchsia. The models' faces are also full of colour, creating dramatic eyes, full pouts and rainbow striped hair.

'Freakball' is a celebration of individuality and not fitting into society's stereotype of "normal." A wonderfully whimsical collection with a strong high-fashion editorial appeal.

Words: Sunna Naseer | Fashion Week Press | @Sunna_Naseer
Images: Rosemary Pitts |Fashion Week Photographer|@rosemarypitts_