Author: Sunna Naseer

Fashion designer turned journalist from London. @sunna_naseer http://www.inspiredinthecity.wordpress.com

The highly anticipated Pam Hogg show was as fashionably late as ever. But it's always worth the wait.

The designer, known for her trademark catsuits and skintight dresses took a more romantic turn for spring/summer 2019. The collection, named 'Dr Hogg's Fantastic Fabulon' was a techni-colour dream, with hazy silhouettes in soft shades and frivolous frills.

Extravagant head pieces threatened to topple the models as they demanded attention from their sheer height. Explosions of tulle burst from skirts, sleeves and even shoes. These candy coloured frills in pink, yellow and baby blue were in contrast to large areas of exposed skin.

In keeping with the otherworldly theme, eyelashes were elongated down the cheek, creating an eery doll-like look.

A sensational show that was made to entertain, dazzle and impress. Pam Hogg proves her creative mastermind once again.

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Martina Bruno | Fashion Week Photographer

Malaysian designer, Cassey Gan, clearly has an eye for geometry. A lively and vibrant palette in bold prints embodies her spring summer 2019 collection, revealed at Fashion Scout's show at Freemason's Hall.

In reaction to Malaysia's altering political scene, the bright and colourful aesthetic stands for her hopeful and optimistic spirit. Inspired by David Hockney's sixties pop art, Cassey Gan uses strokes of colour and print-on-print to create a sense of controlled chaos, reminiscent of Hockney's work.

For the first time in 60 years, Malaysia has seen a change of government; and with change comes uncertainty. To rival this feeling of unease, Cassey Gan has focused on the bright future that this could bring for younger generations with the spirit of nationalism and patriotism demonstrated throughout the entire country.

Having grown up in a country that is very diverse in culture, the designer is accustomed to being inclusive. She always designs with customers of all races and different sizes in mind. This outlook is also apparent at her shows, using a diverse range of models.

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Eloise Peachey |Fashion Week Photographer | @eloisepeacheyphoto

Glistening, glittering, magical. Paula Knorr's dazzling collection for spring/summer 19 was designed to take your breath away.

With a showstopping presentation held at 180 The Strand, this German designer pulled out all the stops with her expert draping and cutting skills, having honed them at Peter Pilotto, after graduating from the prestigious Royal College of Art.

For SS19, Knorr plays with the contrast between volume and fitted silhouettes. Body-con off-the-shoulder ruffled styles are juxtaposed with oversized cape contours and fluidity.

Along with soft crepe and shiny metallic lame, fabrics like lightweight jersey are used, fused with Swarovski crystal embroidered mini-dresses. Crystal banding is also present on draped shift dresses, creating movement at the hem.

Illusion tulle is printed with glittery clouds to create translucent textures. Sequins are interwoven with light cotton for a summery feel.

The colour palette combines soft pastels with warm pink, orange and steel blue. A dreamy combination to match the statement jewellery pieces created in collaboration with design duo, Rathel & Wolf.

Every look demands attention; each as stunning as the next.

A truly elegant and feminine collection of irresistible eveningwear glamour.

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Tegan Rush | Fashion Week Photographer | @tegan.photography

A brand synonymous with cashmere, Johnston’s of Elgin proves its all-year-round appeal with a stunning spring/summer collection – the first in the brand’s history.

Held inside The Waldorf Hilton’s beautiful Palm Court, the latest collection showcased a new dimension using cutting edge knit innovations and lightweight textilesexpertly adapting their designs to suit the warmer months.

Cashmere silk and cotton pieces in a tropical palette of pastels, hot pink, lemon and electric blue were used for both men’s and womenswear. A stand-out women’s jumpsuit drew attention with its vivid shade of deep blue and classic stripe detailing.

Every fabric used is unique to the brand with cashmere woven in the company’s mill in Elgin on the banks of the River Lossie and knitwear created in the Border town of Hawick. In its quest to further its commitment to sustainability, the brand is working tirelessly with the Sustainable Fibre Alliance – which Johnston's of Elgin helped to fund and launch.

The spring/summer 19 collection explored three concepts – the first of which was high summer. Tissue weight mesh constructions lent a delicate air to the looks.  Cashmere dresses and cropped trousers were impossibly light whilst playing with volume. Fluid and effortless shapes in kimono cuts and pyjama styles contributed to a relaxed and super luxe feel.

The second concept looked at warm climates. Whole garment technology was used to create clothing with fewer seams, resulting in a much cleaner and cooler look. These were woven in a distinct species of cotton with the most luxurious and precious fibres and set new benchmarks for craftsmanship and cooling comfort.

For the third concept, sophisticated cruise-inspired pieces in timeless hues were constructed in cotton merino double face fabrics. This concept also includelight and easy outerwear and oversized cardigans in ribbed styles, perfect for the chill of early spring.  

Creative Director, Alan Scott said “It is an honour to return to London Fashion Week for a second season. This unique collection, lovingly made in Scotland, retains our signatures of textile expertise, craft and tailoring for which we have become world renowned, whilst showing the fashion world – for the very first time – that the brand is for all seasons.” It’s fair to say that Johnston’s of Elgin has firmly established that.

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Eloise Peachey |Fashion Week Photographer | @eloisepeacheyphoto

 

The lights dim and a red spotlight illuminates a set of bronze gates. Behind the bars, a man with a huge fur coat dances alongside two women. A pause in the music, and he opens the doors, stepping into bright white light – and then the beat drops.

The man is tattooed, with a shaved, bubblegum-pink haircut and the crowd cheers loudly as he reaches into a bag and starts throwing money around.

This whole spectacle energises the room and wouldn't look out of place in a music video. It is evident that the theme for the show is based on R&B and Hip Hop culture.

Fortie Label is an urban-luxe brand, and for AW18 at Covent Garden's Freemason's Hall, it drew inspiration from 'Forty Thieves' – an all-female London crime syndicate – and combined it with elements from 90s video vixens.

As the first model walked out in just a bikini, the man took off his fur coat and clothed her, leaving himself with a bare chest. Considering the collection plays on female sexuality and empowerment, this could be symbolic. A shift in power from the man to the woman.

Each model walks with a strong air of confidence and owns her body and style. There are caramel tones and gold jewellery, oversized denim and PVC shorts, sheer tracksuits and hoodies worn with one sleeve off. It's nostalgia with a modern edge.

There is such a buzz in the room. From the people in the crowd to the dancing models on the catwalk, everyone is excited by not only the new season design but by what this brand stands for – "kickin' ass through clothes."

Words: Sunna Naseer | Fashion Week Press | @sunna_naseer
Images: Fashion Scout