The lights dim and a red spotlight illuminates a set of bronze gates. Behind the bars, a man with a huge fur coat dances alongside two women. A pause in the music, and he opens the doors, stepping into bright white light – and then the beat drops.
The man is tattooed, with a shaved, bubblegum-pink haircut and the crowd cheers loudly as he reaches into a bag and starts throwing money around.
This whole spectacle energises the room and wouldn't look out of place in a music video. It is evident that the theme for the show is based on R&B and Hip Hop culture.
Fortie Label is an urban-luxe brand, and for AW18 at Covent Garden's Freemason's Hall, it drew inspiration from 'Forty Thieves' – an all-female London crime syndicate – and combined it with elements from 90s video vixens.
As the first model walked out in just a bikini, the man took off his fur coat and clothed her, leaving himself with a bare chest. Considering the collection plays on female sexuality and empowerment, this could be symbolic. A shift in power from the man to the woman.
Each model walks with a strong air of confidence and owns her body and style. There are caramel tones and gold jewellery, oversized denim and PVC shorts, sheer tracksuits and hoodies worn with one sleeve off. It's nostalgia with a modern edge.
There is such a buzz in the room. From the people in the crowd to the dancing models on the catwalk, everyone is excited by not only the new season design but by what this brand stands for – "kickin' ass through clothes."