Author: WJ London

Finding your individual style can be difficult; with so much choice out there when it comes to men’s streetwear, where are you supposed to start? Streetwear has become a popular choice for many, thanks to its casual style and easy-to-wear designs. The clothing speaks for itself, through unique prints and statement detailing.

However, many critics of streetwear have claimed that it’s become too “mainstream”, prompting people to delve further to look for individual designs to make their own. So, if you’re hoping to build a streetwear wardrobe for yourself, here are some unique styles to keep an eye out for.

Graphic tees
T-shirts are as versatile and important as a pair of jeans when it comes to everyday style. It’s easy to reach out for a plain, block colour t-shirt to throw on for your go-to style, but think outside the box a little when it comes to men’s streetwear. Graphic tees are a perfect choice for adding detail to your outfit. Often embellished with unique prints and designed in flattering silhouettes, graphic tees can enhance even the simplest of outfits. Simply wear with a pair of jeans, trainers and throw on a hoodie and you’re good to go.

Distressed jeans
Streetwear styles are defined by a few key designs, one of which includes distressed jeans. Characterised by ripped knees and other grazed patches up and down the leg, distressed jeans are a crucial part of achieving a streetwear look. Opt for black jeans for an easy-to-wear style; they can also be worn with so many different things in your wardrobe. From the above graphic tees, to a check shirt or
even a short sleeve shirt, distressed jeans are a staple of your streetwear style.

Tracksuits
Tracksuits with a matching hoodie and joggers is the perfect off-duty streetwear look. Often designed in neutral colours like grey or black, look for tracksuits in seasonal colours too; for AW18, look for dark green, burgundy or even navy. Streetwear-inspired tracksuits usually display subtle branding, and you’ll usually find a logo on the leg or chest. To take it up a notch, look for cut-off sweats, raw hems on the hoodie and ribbed panels and cuffs around the knees and ankles of the joggers. Making a statement in a much subtler manner, a tracksuit will become your go-to for the winter months.

Find your niche
When it comes to choosing your own streetwear style, look for something that has a unique approach. Rock and religion are becoming interesting concepts to mix with fashion, offering a different way of styling garments like t-shirts, hoodies and shirts. Look for influences from these cultural symbols, including motifs and quotes to create a unique outfit.

By finding your own personal style within the streetwear trend, you can stand out from the crowd and continue to build your own collection of carefully-chosen clothing.

My favourite car ever was a ‘vintage’ VW Golf MK1 Cabriolet, we used to call her White Lightening. She was pretty special until things started to go wrong with her. The perils of having an older car in London and parking by the roadside really. She should have had a garage at her age.

One day her accelerator peddle just dropped clean off (I now know how to fix this problem!), another day I found her flooded (leaves stuck in the grills) and then one day, we were driving back from Reading Festival and I can’t even tell you what happened because I still don’t know. She just started coughing and spluttering, like she wasn’t getting enough petrol through to the engine, going 70mph on the motorway, she just kept dramatically slowing down for no reason. To say it was scary was a bit of an understatement.

We pulled over not too sure what to do and whilst I paced back and forth and my passenger cracked open a leftover beer another car pulled up behind us. In this instance there was no doubt about it, he was our Everyday Hero! We were probably overly trusting looking back but we followed him to his house which he assured us was nearby and he tried to drive the car himself to work out the problem. Afterwards, he did some tinkering under the bonnet and away we went again! It could have been the start of a horror movie, sure, but this day we were lucky and the guy just genuinely wanted to help us out. The moral of the story? Not everyone is a murderer. The question though is, what sort of motorist are you?

The RAC are trying to find out with a quiz that you can find here.

Are you:

An Everyday Hero

You’re the real champion of the roadside: a modern-day white knight, saving the day for the broken-down and stranded. If only there were more drivers like you...

A Reserved Rescuer

In an emergency, you’ll step into some hero boots – but you’d rather stay safely behind the wheel. After all, you do have a life to lead.

A Drive-on byer

You cruise down the road and don’t care for interruptions. You’d rather drive on by than help road users in dire straits. In your car, time behind the wheel is about looking after Number One.

Why not take the test and find out. Really we would have done better just having some sort of RAC cover and looking back I think we did but we didn’t have the paperwork - this was well before the days of docs, reliable internet on phones and me being grown up enough to remember all this kind of stuff!

The RAC has been going yonks, first formed in 1897, it’s been looking after the needs of its members and championing the interests of drivers for more than 120 years!

The RAC is the motorist’s champion and campaigns to support the interests of its members

and UK drivers at a national level. This includes voicing concerns about the increasing cost of motoring, particularly the price of fuel and the high level of tax levied on it, advancing levels of road safety, and supporting the needs of all drivers, from young to old.

If you're looking for something interesting to decorate your tree with this year why not go with some celebrity names and words that rhyme with them? Two things are for sure - they will be a talking point and I doubt anyone else will have the same as you.

I just have to show you the full description because it's too funny -

What better than Drake with your Christmas cake? Or Zayne and a candy cane? These cute (?!) guy inspired Christmas decorations are just the thing for you or a mate that wants to date a celebrity!

Gush over your celebrity crush for these hilarious baubles have hunky sayings that’ll have you in high spirits and fits of giggles!

Cosy up this Christmas with these stunning gold backed baubles with a difference and ask the question - who’s your mate's must have man?

Who wouldn’t want Dicaprio under their mistletoe? Get the Celebrity Christmas Baubles – Set of 4 exclusive toPrezzybox.com and just £24.99.

This Saturday, Last Nights of Havana, is offering hip-shaking salsa dance lessons with professional Cubana dancers. Guests will be able to ‘learn the basics’ before immersing themselves in the vibrant Cuban inspired pop-up.

At the heart of Cuban culture lies song and dance and a professional salsa dancer will lead a workshop before the evening’s live entertainment provided by musical jazz band Sambroso Sambroso. The dancer will then take to the floor with a solo show, encouraging guests to try out their new moves, while the nightly band pays homage to the soulful syncopation of Buena Vista Social Club. Sambroso Sambroso will play three 45 minute sets throughout the evening before it is rounded off by a rousing DJ set, designed to get everyone dancing.

Guests can quench thirsts with a variety of other tipples, such as the Cubata, consisting Bacardi Gold rum, lime juice, house cola, and for something with a little more punch the El Presidente #2, combines Westerhall 10 year rum stirred with Martini Rubino, bitters and a drop of house grenadine. The menu, designed by cocktail experts The Cocktail Trading Co will also feature zesty Mojitos, refreshing Daiquiris and heady Cuba Libres.

For those feeling peckish, Last Nights of Havana will also be serving up the finest Cuban street food. On offer will be grilled Cuban sandwiches where guests can choose between smoked ham, roast pork, Swiss cheese, pickles and American mustard, or the Vegetarian option of roasted peppers, mozzarella cheese, rocket and pesto. Or for those simply wanting a light snack, they can try the mouth-watering Chicharrrones - Cuban pork scratchings, or some authentic Yuca frita con mojo cubano - fried cassava with cuban sauce and smoked paprika sea salt.

Tickets for Last Nights Of Havana are priced at £9 each and are available here. Ticket includes a membership card for repeated free access for the duration of the pop up. Groups of 5 or more are also eligible for a discounted ticket price and can email info@lastnightsofhavana.com to arrange.

Calling all freelancers, hustlers, money makers and promotional warriors! Now is your time! We’ve just heard on the grapevine that a new website aimed at matching freelancers and small creative agencies with brands and companies is about to launch. PromoILO is it's name and we've heard it's taking on new freelancers ahead of a massive influx of new business.

The freelancing world can be tough, for the time you spend hunting down new clients, chasing down payments and setting up relationships you could have probably serviced an extra 5 people with wonderful work! We figure anything that makes it a little easier to find those sometimes elusive clients and jobs is relevant but something that makes it a WHOLE lot easier? Well…that’s something. But how about something that gives you $50 for the pleasure AND doesn’t take a commission on the work you pick up?

We’ll just give you a minute to pick up your jaw there… This is what it looks like-

Similar to other creative freelance websites like The Dots or Peopleperhour or YunoJuno it matches freelancers, mostly in the marketing and promotional fields with companies ready to spend the big bucks.

PromoILO however, is different in the sense that it’s linked directly to something called the ILO Exchange which means a lot of companies looking to promote their ILOs quickly and brilliantly. They are so certain of the amount of work available from this channel they are even committing to gifts of $50 for anyone that’s not got a job in the first three months after joining.

An ILO might be another concept you’re not yet aware of so to put it in a nutshell, it’s like a license that a company sells to up their awareness, raise capital and offer loyal customers royalty paybacks A proportion of any money raised through selling ILOs has to be spent on marketing and promotion, that’s the deal. And the site they come to to spend that money? PromoILO. So now you see the connection. Baring in mind an ILO can be for anything, products, companies, channels and more, there is a whole suite of marketing and promotional skills needed to push these companies and their products forward and that’s where you come in.

These ILO’s and PromoILO are all on the brink of launching with a wide-reaching and large collective of companies all in the wings ready to go. Each has a specific budget nibbed off to spend on promotion and marketing which my friends, is exactly why you want to get your little bottoms signed up there and signed up fast.

Shortly, we're told PromoILO will become a private platform making it far harder to join and meaning it will become a little black book of wonderful people like yourselves specifically put forward to ILO companies. You want your name in that book.

So – take advantage now and sign up whilst the doors are wide open. If you’re a marketer, copywriter, videographer, photographer, social expert, promotions strategist, PR, or any of the grey areas in between go take a look and go put your hat in the ring.

Find PromoILO’s $50 offer Ts & Cs here.