Open for a great cause in Great Windmill Street, Soho, the 3D printed Toyshop is prompting you to give a little back this Christmas and also marvel and the wonder that is 3D printing through it's windows.
So what's it all for? Well it's for the kids, Kids Company, to be exact. The award-winning charity for vulnerable children and young people, believes that no child should wake up on Christmas Day without a present, but sadly that is the reality thousands of children face across London every year.
Open to all until Wednesday 18th December, the 3D toyshop, ‘Print Happiness’ will, with the help of donations from the public, create toys for Kids Company children who would otherwise not have anything to unwrap on Christmas Day.
Six state-of-the-art Ultimaker 3D printers will create the toys live at the bustling Soho site in London. To print a toy, members of the public simply need to make a text donation of £5 to a specific number, and select the toy design of their choice.
There will be six toy designs to choose from. World-famous animators Aardman, the people behind the nation’s much-loved Wallace and Gromit characters, have lent their support to the cause and have created two exclusive and limited edition toy designs. Further special designs have been specially created by renowned design companies Tado and Triclops, and one of Ultimaker’s own designs will also feature.
Donations can be made in person at the store or remotely via a live stream link on the website: Printhappiness.co.uk. We’ll be encouraging the public to spread the word about the activity using the hashtag #Printhappiness on Twitter and Instagram. After donating, donors can simply watch as the machines create the toy they’ve chosen.
Camila Batmanghelidjh CBE, founder of Kids Company, said: “Traumatised children often think of harming themselves during the Christmas period. Their sense of loneliness is enhanced as they watch families gather to celebrate and exchange presents.
“We’ll be an extra family for our children and give them the hope and sense of belonging they’re yearning for. We hope that with the help of the public, we can create beautiful presents which will bring happiness to our children this Christmas.”
All monetary donations will go direct to Kids Company and help fund the charity’s annual Christmas Day party for over 4,000 children and young people complete with games, storytelling, a Santa’s grotto, Christmas dinner and distribution of presents. Kids Company also aims to support a further 7,500 young people in the community with desperately needed food and gift parcels.